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Joe Perone
Statement of Purpose
With a robust background in analytics, strategy, and leadership, Joe Perone brings a unique blend of technical acumen and business insight to drive impactful decision-making and growth. Put simply, his entire career has centered around two things: Numbers and People.
Professional Experience
Senior Manager, Commercial Insights & Analytics
Jan. 2022 - Present
Lead analytics vision to support decision-making across Marketing,
Sales, and Operations in $1B+ Diagnostics organization
- Develop primary research channel to collect VOC and Customer Experience data leveraging surveys and other primary data sources to glean actionable insights to optimize forecasting, customer segmentation, and competitive intelligence
- Influence decision making by synthesizing analyses, presenting insights and recommendations to executive leadership
- Partner with cross-functional stakeholders to plan and execute end-to-end, hypothesis-driven experiments, A/B tests
- Effectively manage multiple concurrent projects, achieving 100% on-time delivery by implementing Kanban system
- Collaborate with Sales, Marketing teams to build effective reporting in Power BI leveraging internal and external data
- Build and develop team of analysts and data scientists using individualized, career-oriented goals and projects
Principal
Oct. 2016 - Present
Led project teams and managed executive clientele through full
engagement life cycle to deliver business results
- Drive engagement with leading US utility company to craft framework to measure the business value of client's AI initiatives, communicate project ROI, and prioritize future investments
- Work with European technology client to develop prioritized customer segmentation strategy to grow client's US market share by collecting and analyzing primary and secondary data, applying relevant statistical algorithms (factor analysis, clustering), and synthesizing findings with relevant market data
- Advise international analytics client on US gaming industry, casino business models, as well as relevant marketing and business metrics to support proposal writing and related business development activities
- Develop roadmap for leading Dutch auto importer to monetize its idle inventory by developing digital mobility platform
- Recommend prioritized strategic initiatives to Forbes-rated hotel client to defend market position by leveraging guest surveys, satisfaction feedback
Founder, CEO
Feb. 2021 - Apr. 2022
Led team of three (CTO, engineer, SEO specialist) to build dynamic
pricing platform to support local restaurants during COVID
pandemic
- Crafted, executed B2B2C strategy to optimize user experience, iterated based on product analytics and user feedback
- Leveraged third party APIs to gather data on restaurant busyness, serve real-time incentives to users
- Engineered web and mobile application using Flutter, Python, and AWS, driving 200+ downloads on iOS, Android
Head of Sales Analytics & Insurance Sales
Sep. 2019 - Feb. 2021
Drove sales excellence on $4B AT&T account by managing team of
three (manager, data scientist, data engineer) to facilitate
data-driven decision making with advanced analytics (R, Excel,
Tableau), automated reporting, and strategic goal setting
- Led digital transformation of sales operations, saving 112+ man-hours weekly by centralizing data, ensuring data quality, and developing automated reports; prioritized product roadmap based on business need and engineering tradeoffs
- Routinely translated broad business questions into structured analyses to provide actionable recommendations, e.g., reduced promotion cost for flagship phone by -46% using machine learning (regression, response modeling)
- Negotiated $300M+ Insurance contract (+2.7x YoY) by designing sales solution that solved customer pain points
- Mentored and developed team by designing high-impact strategic projects and coaching business-side empathy
Senior Manager, B2B Growth Strategy
Jun. 2018 - Jun. 2019
Managed unlimited budget and team of two (manager, co-op) to
continuously improve performance of five B2B Marketing channels,
using SQL, Excel, and R to analyze channel funnels and customer
segments, track KPIs, and forecast sales
- Grew website lead conversion rate by +27% by iteratively A/B testing industry-specific copy and creative assets
- Effectively partnered with Google and Engineering to implement robust automated bidding solution, improved ad spend +20%
Promotions Analyst (MBA Internship)
Jun. 2017 - Sep. 2017
Delivered product, promotion recommendations based on statistical
analyses (Power BI) and advanced analytics (R, Excel)
Mathematics Teacher
Aug. 2013 - Jun. 2016
Owned learning outcomes for 155 Statistics, Algebra II students;
decreased failure rate by 50% using project-based learning
- Grew website lead conversion rate by +27% by iteratively A/B testing industry-specific copy and creative assets
- Effectively partnered with Google and Engineering to implement robust automated bidding solution, improved ad spend +20%
Front Drive Manager
Oct. 2008 - Jun. 2014
Efficiently managed teams of 3-13 valets to execute front drive
operations at multiple elite Washington, DC hotels, including
The Four Seasons
and
The Ritz Carlton
- Decreased car retrieval time by 10% by implementing new parking framework to optimize car placement in multi-level structures
- Scheduled weekly workforce to support demand from special events, restaurant seasonality, and hotel occupancy
- Trained new valet hires on hotel brand standards and team processes
Education
Certification, Applied Data Science
Somerville, MA
Apr. 2024
- Capstone: Improving Loan Outcomes by Implementing Machine Learning in the Application Process
Master's of Business Administration
Boston, MA
May 2018
- GPA: 3.7
- |
- Concentration: Marketing
- |
- Honors: High Honors
- Founder, Movember @ Questrom
- Director, Questrom West Coast Networking Club
Master's of Science, Digital Innovation
Boston, MA
May 2018
- GPA: 3.7
- |
- Concentrations: Data Science, Information Systems
- |
- Honors: High Honors
- Capstone: Leveraging Platform Dynamics to Increase Application Volumes at Long-Tail MBA Programs
- Runner Up, Wayfair Supply Chain Analytics Case Competition
Bachelor's, Mathematics
Wilmington, NC
May 2013
- GPA: 3.9
- |
- Concentration: Secondary Education
- |
- Honors: Summa Cum Laude, Pi Mu Epsilon
- Thesis: The Historical Development and Philosophical Applications of the Concept of Infinity
- UNCW Ice Hockey, ACHA Academic All-American